Huabao Golden Samurai UPS Power Supply Sales Class (1) 2020.5.28

At present, the epidemic has slowed down a bit, and all walks of life are struggling to make up for the "disappearing quarter". For those sales who work harder and earn more, it is even more difficult to catch every customer, but...

Minibuses can hear the complaints of many sales colleagues. Although the epidemic has been controlled to a certain extent, the highly anticipated "retaliatory consumption" has not appeared. Instead, the "epidemic" has made sales progress even worse.

For example, in the past, the more conventional "close-up and stalking" in sales could have attracted the attention of customers as soon as possible. However, after the epidemic, customers have become more cautious in their choices. This method of grinding customers has become More and more ineffective. Not only did it not narrow the distance with the customer, but pushed the customer farther and farther.

In the face of difficulties, there was a well-known sales consultant who once said that the minibus was particularly impressed:

"Customers start to buy things at the age of 5, even if you start to sell at the age of 20, the experience of customers buying things is 15 years longer than that of selling things! These bad street routines have long been useless, even many At that time, customers can guess what the salesperson will do next!"

Therefore, in order to help more salesmen learn the truly scientific and effective sales methods, the minibus specially invited this sales consultant, Mr. Wu Jie, the president of "Sandra China", to record this uncommon sense for everyone. Sales class-"7-step closing class for sales elites" course.

Sandra's sales law can be summarized in 7 steps: affinity and trust-prior agreement-pain-budget-decision-solution-after-sales. This method also has an alias: submarine sales method.

These 7 steps represent the 7 cabins on the submarine. When you finish the work of a cabin, close it, so that the customer is "locked" here by you and will not be lost.

For example, the first door of a submarine is-sales must establish a good trust relationship with customers. This first step seems simple, but it determines whether customers will cooperate with you. Below, through a few cases to feel the difference between traditional sales and Sandra sales.

In the first picture, Sandra sales did not talk like traditional sales, but first let the customer relax and leave the decision to the customer. This respect makes the customer feel comfortable.

The second picture is inviting customers to "open up", indicating that this communication is not ambiguous, and it also reassures customers that you will not be entangled.

In the third picture, Sandra did not sell herself to boast, but invited customers to communicate in depth, so as to fully understand the customer's situation, which is a very important basis for the transaction.

These three dialogues seem simple, but behind them all hide the three standards of Sandra's sales-comfort, openness, and depth. That is to make customers feel comfortable, let customers open their hearts, and maintain in-depth communication with customers.

Traditional sales will feel that they are always "led by the nose" by customers. This is because traditional sales are caught in a game state between buyers and sellers. Buyers always "lie" to obtain information or delay progress, and an ambiguous attitude prevents sales from proceeding. In the Sandra Sales Law, the game state between buyers and sellers is directly broken, so that buyers and sellers stand on the same front.

Have you learned these three standards of "affinity and trust"-"comfortable, open, and deep"?